在社交媒体对全球社会产生深远影响的数字时代，企业亟需具备跨平台消费者沟通能力的专业营销人才。本数字营销专业聚焦数字商务经营者与影响力品牌构建者的培养，通过理论与实践深度融合的教学模式，打造符合数字经济需求的复合型人才。
专业课程体系包含十大核心模块：
数字媒体制作工作坊
人格化表演与表现力开发
名人及影响力者品牌塑造
数字商务电子物流与供应链管理
预测性营销与营销自动化
（其余核心课程略）
教学特色：
实践平台：DMK实验室提供直播电商（Live Streaming Commerce）、社交电商（Social Commerce）、电子交易市场（E-Marketplace）等真实商业场景实训
师资构成：学术导师与行业专家联合授课，顶级影响力者大师班（Master Classes）定期指导
产学合作：与数字营销机构建立人才共培机制，提供企业实习通道
学位专业
Bachelor of Business Administration (Digital Marketing (Digital Entrepreneur & Brand Influencer)
工商管理学士学位数字营销（数字创业与品牌网红）专业
所在学院
School of Business Administration
工商管理学院
数字营销（数字创业与品牌网红）专业课程总学分为135 学分：
通识教育（30学分）
专业教育（99学分）
自由选修课程（6学分）
| 课程类型 | 课程代码 | 课程名称 | 学分 |
| 通识教育-语言课程（9学分） | EN 101 | Everyday English | 3 |
| 日常生活英语 | |||
| EN 102 | Social English | ||
| 社会情境英语 | |||
| EN 103 | Global English | ||
| 国际视野英语 | |||
| 通识教育-专业技能课程（21学分) | GE 101 | Thinking Skills for Lifelong Learning | |
| 终身学习思维技能 | |||
| GE 102 | Citizenship and Social Transformation | ||
| 公民意识与社会变革 | |||
| GE 103 | Technology and Innovation for the Future | ||
| 未来科技与创新 | |||
| GE 104 | Aesthetics and Well-being for Life | ||
| 生活美学与健康 | |||
| GE 105 | Global Alliance and Emerging Issues | ||
| 全球联盟与新兴议题 | |||
| GE 106 | Financial Literacy and Sustainable Development | ||
| 金融素养与可持续发展 | |||
| GE 107 | Entrepreneurial Spirit and Leadership Skills | ||
| 创业精神与领导力 | |||
| 核心课程（48学分） | AC200 | Business Accounting | |
| 商业会计 | |||
| EC203 | Introduction to Economics | ||
| 经济学导论 | |||
| LA102 | Business Law | ||
| 商业法 | |||
| LA301 | Taxation | ||
| 税收 | |||
| MA102 | Business Mathematics | ||
| 商业数学 | |||
| BA207 | Statistical Analysis for Business Decisions | ||
| 商业决策的统计分析 | |||
| FI212 | Business Finance | ||
| 商业金融 | |||
| FI222 | Managerial Accounting | ||
| 管理会计 | |||
| MK101 | Principles of Marketing | ||
| 营销原理 | |||
| MG111 | Organization and Human Resource Management | ||
| 组织与人力资源管理 | |||
| MG212 | Production and Operations Management | ||
| 生产与运营管理 | |||
| MG222 | Enterpreneurship and Business Development | ||
| 创业与商业发展 | |||
| MG429 | Strategic Management | ||
| 战略管理 | |||
| EN014 | English for Exploring the World | ||
| 探索世界的英语 | |||
| EN331 | Practical Business English | ||
| 实用商务英语 | |||
| EN332 | Professional Business English | ||
| 专业商务英语 | |||
| 专业必修课程（27学分） | DMK101 | Essentials of Social Media & Digital Marketing | |
| 社交媒体和数字营销要点 | |||
| DMK202 | Consumer Insights and Behavior | ||
| 消费者洞察和行为 | |||
| DMK311 | Product and Brand Management in Digital Platform | ||
| 数字平台的产品与品牌管理 | |||
| DMK312 | Pricing and Budgeting Management | ||
| 定价和预算管理 | |||
| DMK316 | Omni-channel and E-Marketplace Management | ||
| 全渠道和电子市场管理 | |||
| DMK314 | Integrated Marketing Communication Management | ||
| 整合营销传播管理 | |||
| DMK419 | Data Management in Digital Marketing | ||
| 数字营销中的数据管理 | |||
| DMK412 | Digital Marketing Research | ||
| 数字营销研究 | |||
| DMK421 | Seminar in Digital Marketing | ||
| 数字营销研讨会 | |||
| 专业选修课程（24学分） | DMK 321 | Digital Marketing Strategies | |
| 数字营销策略 | |||
| DMK 322 | Digital Marketing Content and Design | ||
| 数字营销内容和设计 | |||
| DMK 323 | Digital Marketing Tools and Techniques | ||
| 数字营销工具和技术 | |||
| DMK 325 | Creative Digital Innovation | ||
| 创意数字创新 | |||
| DMK 326 | Advertising and Media Management | ||
| 广告与媒体管理 | |||
| DMK 327 | Digital Marketing Campaign Design | ||
| 数字营销活动设计 | |||
| DMK 328 | Search Engine Marketing | ||
| 搜索引擎营销 | |||
| DMK 329 | Inbound Marketing | ||
| 集客营销 | |||
| DMK 330 | Influencer Marketing | ||
| 影响力营销 | |||
| DMK 331 | Digital Marketing Internship | ||
| 数字营销实习 | |||
| DMK 411 | Digital Planning and Analytics | ||
| 数字规划和分析 | |||
| DMK 415 | Current Issues in Digital Marketing | ||
| 数字营销的当前问题 | |||
| DMK 418 | Entrepreneurial Marketing | ||
| 创业营销 | |||
| DMK 423 | International Marketing | ||
| 国际营销 | |||
| DMK 501 | Celebrity & Influencer Branding | ||
| 名人和影响者品牌推广 | |||
| DMK 502 | Evangelist Acquisition and Engagement Management | ||
| 传播者招募与参与管理 | |||
| DMK 503 | Appearance, Voice Work and Personality Development for Influencer | ||
| 有影响力人士的外表、声音工作和个性发展 | |||
| DMK 504 | Acting for Personality Development | ||
| 演绎个性发展 | |||
| DMK 505 | Digital Media Production Workshop | ||
| 数字媒体制作工作坊 | |||
| DMK 506 | Strategic Brand Management & Digital Brand Communication | ||
| 战略品牌管理与数字品牌传播 | |||
| DMK 507 | Graphics Design Workshop | ||
| 图形设计工作坊 | |||
| DMK 508 | E- Logistics & Supply Chain Management in Digital Business | ||
| 数字业务中的电子物流和供应链管理 | |||
| DMK 509 | Inventory & Warehouse Management in Digital Business | ||
| 数字业务中的库存和仓库管理 | |||
| DMK 510 | Predictive Marketing & Marketing Automation | ||
| 预测营销和营销自动化 | |||
| DMK512 | Digital Brand Communication | ||
| 数字品牌传播 | |||
| DMK513 | Professional Selling and Negotiations | ||
| 专业销售和谈判 | |||
| DMK514 | Innovative & Advanced Marketing Technology | ||
| 创新先进的营销技术 | |||
| DMK515 | Digital Marketing in Service Business | ||
| 服务业的数字营销 | |||
| DMK516 | Digital Marketing in Business to Business (B2B) | ||
| 企业对企业（B2B）的数字营销 | |||
| CO 301 | Pre-Cooperative Education | ||
| 学前合作教育 | |||
| MG 430 | Cooperative Education | ||
| 合作教育 | |||
| 自由选修课程（6学分） | / | 学生需选修曼谷大学开设的其他课程，不少于6学分。 | 6 |
